The Ten Commandments for Business Failure

Através deste livro, Donald R. Keough sustenta que nem todos os falhanços empresariais se devem a erros estratégicos, mas sim que o falhanço real está nas pessoas que lideram as empresas.
Depois de mais de 6 décadas no mundo empresarial (Keough tem 81 anos), em grandes empresas multinacionais como a Coca-Cola, o autor formula a teoria que, aprendendo com os erros, se pode chegar a ser um perdedor "com muito êxito".


Review from Booklist
Keough, a distinguished corporate executive, offers a perspective on failure that is especially applicable to leaders who have attained some degree of success. With a foreword by his longtime friend and associate Warren Buffett, the renowned investor, the author presents a chapter on each of his 10 commandments for failure and adds a bonus chapter about how losing passion for work and for life is a certain route to disaster. His failure commandments include stop taking risks; be inflexible; isolate yourself; assume infallibility; play the game close to the foul line (which offers thoughtful commentary on ethics); don’t take time to think; put all your faith in outside consultants; love your bureaucracy; send mixed messages; and be afraid of the future. Keough’s book is rich with examples of failure, and he gives advice on how to recover from mistakes while learning from them and moving ahead. This is an excellent book with valuable insight for corporate executives and those aspiring to corporate leadership.
Mary Whaley